Web Analytics is a tricky business. If you’re an entrepreneur or company with a website in a competitive field, you need to be able to measure how your site performs against its competitors, and you need to be able to track how users interact with your site.
If you gather your data from one source, you save time, but don’t get the full picture. If you need a full picture, gathering your data from multiple sources, you end up having to do 5 to 10 times the work.
To see HeatSync in action, click here.
HeatSync lets you have your cake and eat it too! It’s a cloud-based tool that’s poised to be the hottest thing on the market for folks interested in getting a fuller insight into factors that make or break the success of a website.
Getting started with HeatSync couldn’t be easier.
You simply input a list of sites you’d like to track the performance of, and let it do all the work. Data is gathered from a variety of sources, all of which are considered industry-standard leaders in metrics tracking. From social media giants such as Facebook and Twitter, to more dedicated sources such as Compete, Alexa, and Klout, HeatSync collects valuable data about your site and your competitors’, and gives the user a variety of options for how to use it.
Are you interested in seeing what country most of your visitors come from? Or how much money they make? Maybe you’re interested in your site’s history, and want to see traffic plotted over the course of a few months.
Perhaps you want to compare how many unique visits vs. return visits you get from customers, against the same criteria, but of a competitor’s site. HeatSync doesn’t make you decide how to view the data. You get it all.
Let’s take a little tour of the interface.
The Dashboard will be your home base. In most cases, the metrics most important to you are displayed all in this one place when you log in.
For a more in-depth look at specific sites, click the Website Profile of one of the sites you track. It’s an in-depth look at performance of individual sites, showing you everything from traffic reports to overall ranking.
If there are metrics you commonly look at for all of your individual sites, you can look at them all in the same place, with the Compare Engine, which can overlay graphs and charts from any of your tracked websites to give you a visual comparison.
With such customization, and the ability to do what normally takes a team of experts, or multiple different automated services, you’d think a tool like this would cost a pretty penny. For now, though, HeatSync is in beta, which you can join for free at http://www.heatsync.com.
* This post was sponsored by CoolHandle