Guest post by Anita Hampl
You need it to catch their attention. You want the visitors to think, "Hmmm, let me read a little more about this person (and their business) before I click away."
Problem is, even the most accomplished marketers and service providers tend to choke when asked to write their own ABOUT page. They know what they do, and what service they provide, and how much time and money and frustration they save people, but something prevents them from putting it all together...
Your dog thinks you are wonderful.
You KNOW Max would write the most flattering, yet honest, ABOUT page bio for your website. One that visitors to your site would stop and actually read. One that would perfectly blend your accomplishments, skills, experience, work ethic and loyalty. One that might tell a funny little story about you to weave all of those together in a non-bragging way.
An ABOUT page bio that would surely convert prospects into customers.
Too bad Max lacks opposable thumbs.
So one technique to try when asked to write or update your ABOUT page, is to ...
Think like Max when you write your ABOUT page.
What does s/he observe when you are awake? When you are sleeping? When you are not home and s/he has the run of the house?
Max-inspired idea-starters for your ABOUT page:
- "She always feeds me when my tummy alarm goes off." (Responsive to the needs of clientele.)
- "Throws the ball for me. Over and over again." (Active and engaging.)
- "Always laughing when he holds that iPhone-thingy to his ear." (Fun, and clients like your sense of humor.)
- "Other dogs' parents ask her questions when we go to the park." (Trusted advisor, resource for the community.)
- "He got real mad when I chewed up the new blanket with his college logo." (Active in college alumni association.)
- "But not as mad as when I barked all through his coaching webinar." (Meets clients at their convenience, in-person or online.)
- "I miss the days when I could chew on her high heel shoes." (Corporate refugee, bringing skills and experience to your own venture.)
- "Throws wadded paper balls into the trash." (Not satisfied with the obvious solutions, tries various approaches to get just what the client needs.)
- "Friendly to strangers at the front door but doesn't always let them in." (Offers free consults to see if working together would be a good match.)
- "Hugs me when I hide under her desk during thunderstorms." (Quickly identifies with clients' concerns and offers concrete solutions.)
- "Pats my belly while we watch football." (Loyal and has priorities straight.)
The point is, you can isolate what really matters when you look at yourself from the perspective of your favorite clients. Or friends.
You may be surprised at how special you are. (Max already knew.)
Let that free you up to write or improve your own ABOUT page!
Anita’s recent webinar focused on tweaking ABOUT Pages to make your visitors say “Whoa!” - For a limited time, you can get FREE access to the recording. Click here to get it!
